Vehicle Wrap Design
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Designing Vehicle Wraps
If you’re looking to brand a company car (or just add some personal touches), you’ve come to the right place. Vehicle wraps elevate a vehicle’s appearance with a wide range of customization options and unique designs.
In short, vehicle wrap is a vinyl material applied to the exterior of your vehicle. We have a wide selection of customization options to make your vision come to life – the vinyl material comes in different colors, textures, and designs. We customize all kinds of vehicles (like box trucks, coupes, SUVs, and pickup trucks) – so whatever type of vehicle you own, we have you covered.
In this article, we will discuss the fundamentals of branding unique to vehicle wrapping.
Effective Branding with Vehicle Wraps
Many businesses are wrapping their vehicles to showcase their brand – afterall, it’s basically a moving advertisement on the road. Wraps are a cost effective and non permanent solution (professionals can remove the wrap without any damage) that allow complete creative freedom.
When designing a vehicle’s wrap, there’s a few things to keep in mind to ensure successful branding. Listed below are the fundamentals of a successful vehicle wrap design.
1 – Simplicity
The branding is on wheels, so people have limited time to figure out who you are and what you do. In order to leave a lasting impression, the brand identity and messaging should be clear and sleek. A jam-packed and noisy design will be unpleasant to look at, which will lose the interest of potential customers.
2 – Be Unique
Your company is unique, so your vehicle wrap should be too. The wrap design should allow you to stand out among other vehicles on the road – not fit in. Distinctive designs will catch the attention of potential customers and spark curiosity. Wraps should be simple and eye grabbing at the same time.
3 – Limited Messaging
Sometimes less in more – which is the case for vehicle messaging. You get one quick shot to make an impression, so the messaging should be easy to read and provide a memorable takeaway. The only messaging a vehicle really needs is: the company name, a short and catchy tagline, and contact information (like phone number or web address). Limited messaging is a quick and effective strategy to connect to a large audience.
4 – No Photos
Photographs are typically discouraged in vehicle wrap designs because they aren’t effective. A photograph doesn’t represent a brand’s identity or offer the audience a memorable connection to the business’ name.
Conclusion - Vehicle Wrap Design
Expand your marketing campaign to be a mobile on wheels with a vehicle wrap – which will promote business and attract new customers. The array of customization options and specialty designs will ensure your vehicle wrap represents your company.
If you’re in Minnesota, we would be happy to answer any questions you may have about vehicle wrap design. With over 20 years of experience, our team at Tint Pros Platinum Auto Wraps will guide you through the process and ensure all your goals are met. If you are interested in receiving a quote, contact us at 763-312-6137